The Multiple Domain Name Marketing Strategy
What Can You Do To Develop An Edge?
Standing out from the crowd is difficult when it comes to running an online business. After all, there are probably a host of other online businesses that are similar to the one you are operating. Even more problematic is the fact that both you and your competitors are vying for the same search engine rankings as well as visitor traffic. So, what can an online business do to develop an edge? One proven method involves purchasing more than one domain name as a way of promoting your business.
Own More Of The Internet
Owning more than one domain name never hurts when it comes to running an online business. Before I ever even heard of John Reese and his philosophy a few months ago, I figured out that in order to be a player and drive more traffic you need to acquire more internet real estate. Not that I’m any better than John, I have a long way to go in that department, but it was just common sense to me in order to acquire more traffic you need to be in front of more people. Domains are just a part of it though. After all, the more domain names you posses the more listings in the search engines you will have. (Five different domain names means five separate ranking for the same business) This means that more and more people have the potential to come across your business when they plug in their favorite keywords into Google or Yahoo,
Developing A Larger Presence
This does not mean, however, that you need to publish a completely new website for each domain name either. Often, you can simply have the domain redirect to your business’ primary home page. Simply purchasing domain names related to subsets of your business can work wonders for expanding the volume of traffic your site receives. For example, if you are operating a website that is selling fishing equipment you can have one domain name for saltwater fishing, one for freshwater fishing, one for international fishing trips, one for deep sea fishing, etc. This way, your online business will start to develop a larger presence on the web than it would with only one single domain name.
A Strategy That Pays Many Dividends
Best of all, many domain names can be purchased quit inexpensively as there are always special offers floating about for cheap domain name purchases and registrations. I usually pay around $9.00 for a domain name, and I am constantly dreaming up names that I purchase for future use. That is why the multiple domain name strategy pays so many dividends – it is an effective strategy that comes with little cost and lots of rewards.
Until next time, great success in all you do!
-Craig
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