Targeted Traffic is Like Gold
There Is Only One Type Of Traffic you Want!
There’s traffic and then there’s targeted traffic. While both deliver visitors to a website only one of them delivers the type of traffic that you want. Obviously, it is the latter, targeted traffic that a website really wants. Targeted traffic is essentially comprised of visitors who fit very specific demographics. These demographics will include those people who are most beneficial to the website. For commercial websites, targeted traffic is absolutely critical for success because visitors who have a higher chance of becoming customers are what make the website successful. Those visitors who are not likely to become customers are not entirely helpful for the fiscal success of the website.
Far too often, website publishers will embark on a traffic building strategy that centers on acquiring traffic from anywhere and everywhere. The notion here is that all traffic is good traffic. So, they will place or purchase links all over the web. This will deliver traffic but a lot of the traffic will not necessarily be interested in whatever it is the website is offering. For example, if a website sells knitting supplies and is placing links on sporting goods websites then the odds of these links delivering direct traffic interested in knitting will be minimal. However, links placed on hobby sites associated with knitting would deliver the proper targeted traffic a website needs to be successful.
Now, some may argue that massive link building that pays no attention to targeted traffic can still be valuable a far as search engine rankings. This is partially correct. Honestly, all links that you place on the internet might count towards boosting search engine rankings. If there is an obvious similarity between the subject matter of the website where the link is placed and where the website the link directs to then the impact on the search engines will be positive. If there is no relationship, the link may or may not count towards search engine rankings. Really, non-targeted links are a toss up. That is why it is always best to stick with targeted link building strategies and targeted traffic plans.
Until next time, great success in all you do!
-Craig
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