Internet Business Blog

There are a plethora of ways to get more traffic, but most are very inefficient in the amount of time and money you spend in return for the amount of quality traffic you will receive. Generating traffic is one of the key functions to my Internet Business equation: Success = Product + Marketing + Traffic.

Over the years, I have found that it is more effective to drive traffic to your site that is already on the Internet rather than to persuade someone who is offline e.g. listening to the radio, reading a newspaper or magazine, or watching television. Don’t get me wrong, offline advertising works to drive traffic, but it is not as effective or efficient as online advertising with respect to the amount of time and money you spend.

Secondly, generating online traffic interchanges with inbound links and also interchanges with site ranking with the major search engines. In other words, traffic is the same as links, is the same as ranking. You can work with any of those three and generate results in the other two categories! If you succeed in building links to your site, you will succeed in driving traffic and increase your site ranking. Same analogy goes for the other two categories.

So, based on all this we MUST comprehend that our primary goal should be in the way of building links, in order to build traffic, in order to build ranking. Why again? ..because search engines understand this type of relation for you to benefit from!

Well then, what are the best ways (most effective and efficient) of building links to your site?

There are many ways of building links, but I have found basically three methods that outproduce the rest for building links:

1. Directly asking for them from other site owners, a/k/a link building.

2. Article Submission or, a/k/a Article Marketing.

3. Creating Content Sites.

Which is the best method of the three?

Unfortunately, link building takes some time to see any real results. Article marketing will produce immediate results, but you are somewhat limited to the amount of time and directories you can submit to in a given period. The last method, “Creating Content Sites”, is the most powerful method of generating links = traffic = ranking, over the long run with your site. It never withers away. You’ve heard of the phrase “Content is King!”? It’s true. It is the number one secret method on the Internet that billion dollar companies use to their advantage. They generate huge amounts of traffic by creating tons of free, quality, and useful content.

Why do you read my blog?, why do you read other blogs?, Have you told others about these blogs you read? Get the picture? When you have a site that produces good content it turns into a “snowball effect” and your traffic builds, therefore your links and rankings will too.

Secret #2

Unlike my blog, the big billion dollar companies don’t create their own content!

They get YOU to create it for them, now that’s what I’m talk’in about. Slap up a website and have my visitors create most or all of the content. What else could you ask for?

Let me throw out a few names so you can understand what I mean…

1. Google.com - The entire search engine is primarily built on your content!

2. Yahoo.com - They started with a lot of user generated content.

3. MSN.com - Very similar to Yahoo.

4. Ebay.com - The auction pages are entirely created by their visitors.

5. Amazon.com - All the content is created by publishers and visitors submitting reviews.

6. Craigslist.com - All classifieds are created by visitors.

OK, I think you get the picture. The big, the huge, the massive billion dollar sites on the Internet recognize and employ the tremendous strength of user generated content!

That is what the tool I am going to launch tomorrow July 17, 2008 at 12 noon is all about. Creating content sites that your users create (plus a special little feature you won’t want to miss) and happily submit it to you so you can sit back like a billion dollar site and watch your sites grow! In part 2, I’m going to tell you what to do with that content in order to propel traffic to your product or sales sites.

What is the purest form of content on the Internet today?

You guessed it, the simple ole article! It is what you’re reading right this instance. It’s what you read when you visit MSN, CNN or Yahoo news. You read it in the morning in the form of a newspaper. You read it in a magazine. You read it all over the web. Everyone knows and understands the article. This is where it all starts.

Until next time, great success in all you do!

-Craig

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This entry was posted on Wednesday, July 16th, 2008 at 8:30 am and is filed under Traffic Generation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.