The Reality of a Top Search Engine Ranking

By craig | December 2, 2008

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Solid Keywords and Link Descriptions
Is it really possible to acquire a top search engine ranking? The answer to this is yes and there is a legitimate process to acquiring high ranks. Rankings in search engines will be based upon the types of keywords or link names used when optimizing a website or blog.  This is important because it is critical to select a workable keyword/link title to use. In all honesty, there will be some keywords/links that will not be viable for a search engine campaign. That is why it is important to realize there are good and bad keyword/link choices.

For example, if you started a blog on movie reviews, using the keywords “movie reviews” may not be the best choice. Yes, people do search type in “movie reviews” into search engines all the time, but optimizing a blog with links entitled “movie reviews” won’t be all that helpful. This is because there are THOUSANDS of movie review sites on the internet. So, trying to optimize a blog (or website) with the words “movie reviews” would limit the blog’s ability to rise in the rankings. Well, it would limit the ability to rise based on the use of “movie reviews”. It can, however, move upwards if it selects a different keyword or link title.

This does not mean you use obscure words or phrases.  That simply wouldn’t help because no one types obscure words into the search engines.  However, simply being more descriptive in your use of words and phrases will go a long way. For example, while “movie reviews” may be overused, “family friendly movie reviews” or “science-fiction movie reviews” would be a much wiser choice. That is because these are search terms people but are not overused like generic terms. With descriptive keyword/link terms, it is possible to move to the top search engine ranking position and receive significant traffic.

The moral here is this: pick your keyword wisely and you can achieve a top search engine ranking. Solid keywords and link descriptions will go a long way towards moving up the search engine rankings. So why not use them?

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Many Blessings,

-Craig


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