Finding Your Niche Market

By craig | January 7, 2008

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I hope that your New Year is going well so far and thanks for visiting CraigSAndrews.com to help bring your Internet business to a new level. Today I want to talk about niche marketing and how to find one.

To find your niche market, I think we first have to define what a niche market is. A niche market is a focused part of a larger market or group. For example if the larger market is “Dog Training”, then the niche market may be “How to train your dog to sit” or “How to train your dog to stop barking”. Each of these niches fall under the broader topic, but are much more isolated and targeted than the larger market.

Now that we know what niche marketing is, how can we find ours? Is there just one or maybe two? Or, are there hundreds that we can do? I believe that there are as many as you want and with due diligence, you can determine if a niche is for you or not. So what criteria should you use to help you select a niche market? The following are the top qualifiers in selecting a niche market:

You’re the Expert - It does help to know something about the niche that you are trying to sell to the whole world, but if you are an expert or really passionate about your niche, then this will definitely show when you go to develop and promote this niche. If you are not an expert, but the niche looks very good and profitable to you, then become an expert.

Demand - Once you know something about the niche you are researching. it is time to see if there is a demand for it or not. If there is too little demand, you will not make any money. If there is too much demand for your niche, then you will be fighting like cats and dogs with everyone else for that one sale.

Do a quick search on Google and see how many results are returned for your search. I try to shoot for a return of under 100,000 or even 50,000 to start of with. So, if your results are in the millions, then narrow your topic down. With results under 100,000, this niche is a good starting point.

For example, do a search on Google for “how to lift weights” and the results are 1,180,000. A little to big for our needs at this moment, but nice to see that there is some interest in this area though. Now search for “weightlifting to strengthen back” and you will see the results are 21,700. A nice, small number of “competitors” that you can now start making a move at with your “niche market”.

Now go to Wordtracker.com and see what keywords may go with your new niche and copy them down. Wordtracker is a great tool to help you see how many have been or to predict how many times the keyword may be used in the search engines.

Promote and Sell - This is the biggie. Once you have found a niche market, is there stuff out there to sell with? Are there enough affiliate programs to use to make a useful website or informative blog? Can you make enough material to sell an E-book or “Special Report” on your niche? If no, then it is time to find another niche. If yes, then it is time to get to work and to promote and sell this niche.

If you can add a spin on your niche market and make it different and unique compared to others, this will make you standout from your competition and be very successful. Remember that CraigSAndrews.com has very helpful tools such as Blogging for Profit and Fun and Article Pro Software to help make your website or blog the best on the web!

Remember don’t fall in love with a niche so badly that it clouds your judgement and you end up waisting your time and money. This is by far only a rough idea of how to find a niche that I use. If you have other ways that you use, it would be great to hear from you so please leave a comment on your technique.

Thanks for reading! If you know someone who could benefit from this, feel free to forward it to him or her!

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Until next time!

Many Blessings,

-Craig

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