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If you are involved with an Internet Business then you probably have noticed that one of the most effective marketing strategies is direct email promotions. (If you haven’t yet tried this method of marketing then you need to get to it right away!) Of course, the success of email marketing will always be found in the ability to compile a targeted list of email recipients. This means that a great deal of time must be put into list building and probably the most devastating thing one could do to a company would be to destroy your Internet Business brand in the eyes of those people on the list. That means the strategy you employ when performing your direct mail campaign must be a sound one.

There are a number of common mistakes people make when performing direct email campaigns but probably the most common would be sending too many emails. If you send a multitude of emails promoting sales, new arrivals, updates, etc too often during the week people become less like to open your emails. That is because receiving the email is no longer something special or worth taking note of. Instead, it becomes spam. At one time, I took all those discount coupons Overstock.com and Borders.com would send me. Now, they send me three or four a week and I basically ignore them. After all, why would I rush out and make a purchase when I know that there will be another dozen coupons coming around the bend?

Take your email recipients seriously and don’t dump a million emails on them. This will maintain the integrity of the list and keep it valuable.

Until next time, great success in all you do!

-Craig 

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