Internet Business Blog

Search engine optimization success is often based around keywords.  Keywords are the terms that people type into the search engines when looking for information. Therefore, it is critical that any website looking for decent search engine rankings must embody a solid keyword optimization strategy. That is, keywords need to be wisely integrated into the text of the website so the site can be discovered through search engine queries.

Note: It is most definitely not advisable to string a massive amount of keywords together to the point it the text becomes incomprehensible. This would not be a wise keyword optimization strategy. Not only will visitors ignore your site, the search engines may do so as well. The search engines spiders have a knack for recognizing keyword spam so don’t even go there!

Some keyword optimization strategies revolve around keyword density. Keyword density refers to the percentage of times a keyword appears in the text of a website in correlation to the number of words in the text. That is, if a keyword appears 15 times in a 500 word “essay” then the keyword density would be 3%.  Sticking with a keyword density between 1.5% and 3% would be the best way to go. Anything less would not be helpful and anything more may be problematic.

Some strategies regarding keyword density involve incorporated a large volume of keywords to the point where it upwards of 4%. Honestly, this is not an inherently bad density although it has the potential to detract from the quality of the writing.  Text that is overly heavy with keywords does not exactly provide a smooth read. It may aid it getting a website noticed in the search engines, but it may drive visitors away due to the awkward text it creates. So, to be on the safe side, it may be best to stick with 3% or lower density. This will work wonders…guaranteed.

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Keyword Selection Is Of Absolute Importance
Keyword selection is one of the most important aspects in crafting a website to be search engine friendly.  Yes, you need to select specific keywords based on what would help your website’s rankings in the most positive manner.  In some cases, keyword selection is not very difficult.  If the website is promoting a hair salon in Charlotte, NC keywords such a “Charlotte Hair Salon” and “Hair Salon Charlotte” would be fairly obvious picks.

In some cases, keyword selection is not always easy. That is not really a major calamity.  A little research into what would make a decent keyword could solve your problems.  But, what if you are unable to perform this research on your own? This is not a major calamity either. There are options available for those who may be struggling with keyword selections. Outright hiring a search engine optimization service to handle all you SEO needs (keyword selection included) is one option. Then, there is another lesser known option available as well.

For those who may be unaware of what key words to select, there are always keyword suggestions services available for subscription. These services track search engine usage of keyword terms. From this, they are able to provide suggestions to those who are looking for a keyword.  For example, if you want information on what keywords are the best for “blue dresses” you would simply type blue dresses into the system and hit enter.  The results could yield such terms as “adult blue dresses”, “women’s blue dresses”, and “girl’s blue dresses”.  These results would then be presented from the most commonly used search engine terms to the least common. Incorporating the more frequently used keywords into the text of a website would significantly increase website’s search engine ranking potential.

So, really, keyword selection is not as tough as some assume. In fact, it really is not a chore at all if you know how to go about it.

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To Your Success!

Many Blessings,

-Craig

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Millions of companies are using keyword-rich articles in order to gain free exposure all over the Internet, and to maximize their sites with keyword ranking. Whether you’re an online marketer a product or a writer looking for freelance work, chances are you can benefit greatly from keyword articles.

You may ask yourselves: But what good are keywords? What you want, when you are marketing a product is for people to be able to easily find you. The methods you are using while searching for something specific, are the same methods all the Internet users out there utilize, that is keyword search.

You shouldn’t be reluctant in writing keyword-rich articles for keyword ranking, even though you’ve never done this before. It is nothing different than writing regular pieces of content. All you need to do is simply follow these easy guidelines for keyword writing and get ready to have readers pour in!

- Learn the buzzwords.

Every industry has its own jargon and language. If you’re a master in your field, it’s quite easy to identify the keywords and you don’t need to read up on it. If you’re writing about a relatively new subject for you, do some additional research. Read several different articles to get an idea of the language used and the most popular sub-categories of the field.

- Write the article without focusing on the keywords.

When writing an article, it’s best not to focus on the keywords so much; don’t let yourself carried away by time-wasting word-selection, which might prevent you from writing in a natural manner. If you know what you’re writing about, then keywords will smoothly fall where you want them to, without effort, and you will get your keywords without even knowing.

- Determine the popularity of your keywords for maximum keyword ranking.

Uses the Google Keyword Selector Tool to find out how many times your visitors have used keywords that directed them to your site.

https://adwords.google.com/select/Login

Type in the word and hit return.

- Select keywords that are specific rather than general.

If I was to write an article on negotiating fees with a freelance copywriter, then I would use popular keywords, related to my topic, such as “Freelance copywriting rates” as this is probably something a potential visitor would actually type.

- Scan your existing text for keywords

After completing your draft and selecting your keywords, put them together. Try to find the first keyword. You might as well have slipped it there, if you knew how to write your article.

- Find and Change

Instead of using the word “writing” in your article about copywriting, “copywriting” should be a better choice. Change all these keyword-phrases and re-order some of your sentences.

- Proofread your article

Read the text again, now that you have changed it, take time to correct it; check for spelling mistakes, etc. Try not to repeat the same word, and try to make your vocabulary as varied as possible.

- Include the keywords in your headline for better keyword ranking

You will usually come up with the best headline for your article at the end of the writing process, and not before, so wait until you finish and then you will get the best hard-hitting headline.

Are you feeling more comfortable now about keyword article writing and keyword ranking? You can start making money by writing keyword-rich content for the world.

Until next time, great success in all you do!

-Craig

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Integrating Important Keywords Is Critical
In order to find something on the internet, people must type keywords into the search engines. This is why it is critical to integrate important keywords into the content of a website. No matter how excellent the text of your website is it will be ignored by search queries if it lacks keywords. This is probably the most common mistake people make when they craft otherwise an excellent website. For example, a website that is promoting walking for health and fitness will have a hard time being discovered if the terms people are typing into the search engines are missing from the aforementioned website.

Select The Right Keywords
However, it is also important to select the right keywords and not selecting keywords without any adherence to the common keywords people will utilize. Here is an example of how an otherwise excellent content article could be undermined. Let’s say that the hypothetical walking for exercise website published an article on how walking exercises burn carbohydrates. The keywords used in the article are “walking burns carbs”. This is a really poor choice of keyword relevancy for a number of reasons.

Attract The Widest Amount Of Traffic
First, it is too specialized and pinpointed. Yes, carbs can make you overweight and any walking exercises can aid in burning carbs; however, the vast majority of people looking to burn carbs or lose weight by walking would not type in “walking burns carbs”. They would type in much simpler terms such as walking fitness, walking weight loss, burn carbs, walking exercises, etc. Sure, there may be a few folks out there who might connect walking with carb burning but their numbers are too few to craft specified keywords around them. Remember, you want keywords to attract the widest amount of traffic as possible.  Keeping your keywords more relevant or mixing relevant keywords with specified ones is a better idea.

Shorter Popular Keywords Have More Competition
Ranking for the shorter, more popular keywords is a whole other story. You will find the most popular, shorter keywords, have far too much competition to rank well, and you could spend a lifetime and fortune trying to rank in the top 10 for them.  A better approach is to put your effort into ranking for the long tail keywords and LSI keywords. Although your traffic won’t be prominent, your results may surprise you.  I will cover this in more detail in a future article because it is very important you understand the proper way on how to master this strategy. Keyword analysis is a major area that you need to focus on to be highly successful.
Until next time, great success in all you do!

-Craig

Sign-up and learn how to make money online with a Blog Centered Business.

If you haven’t signed up yet to receive email notifications of when I post new blogs, please do on the sign up form found in the sidebar. I also encourage you to sign up for RSS feeds where you can view the post in full through your favorite reader.

Technorati Tags: internet business blog, internet business, business, internet marketing, article marketing, article submission, affiliate marketing, blogging for profit, home based business, online business, internet home business, work at home internet business, make money online, blogging, traffic generation, craig andrews, andrews

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