What is Blogging to You?
By craig | February 13, 2008
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We all know what a blog is. It is a web log, a electronic form of a diary, at least that is how they started out. But how you look at blogs and how you use them can have several different meanings.
Let’s start at the beginning. Blogs were originally just diaries, either for personal or business use until someone found out that their popular blog about their dog Skip was making them some money.
Blogs then evolved into every niche available and monetization of these blogs became a separate income stream and job by itself. Now blogs are even able to look better than some website with all of the widgets and themes now available to use for them.
Ok, so what is blogging to you? Not sure? Just step back and look at your blogs and this should be easy to answer and they will probably fit into one of these categories below.
Family or Personal - These types of blogs are used to communicate between family and friends that may live long distances apart. There is usually no routine, like SEO, to the posts and the frequency is inconsistent.
Business - These blogs are the ones that most resemble what the original blogs where designed like. They are usually not flashy, posts are straight forward news items and are usually in chronological order. These blogs give a good sense of history of the company if they are used correctly.
Media - A blog that strictly is used to report news, either by one or more reporters and can be monetized or not. The posts can be written, in audio and in video. Video blogs or Vlogs are gaining in popularity as technology makes it easier to posts videos.
Monetized - These blogs posts are usually keyword optimized to make their popularity in search engines high. Then they use this popularity to sell something, like an e-book or an affiliate’s product. Posts are put up at least daily if not more frequent to keep content fresh and readers coming back. This is the most common of all the blogs.
Network - A network is multiple blogs that are run by the same person or by a company and can include all of the above types of blogs, even mixtures of each. A network usually pays it bloggers for their work and in return cashes in on the monetization of the blogs.
Now that you know what type of blog you have, take the time to learn how to make that type of blog better. If you have a business blog, look at other business blogs and see how you compare to them and see what you want your blog to be like. Then make it happen.
Remember, a blog is a tool that anyone can use to sell something, spread news, show videos of their band and on and on and on. It is up to you how you set up that blog and how it is used.
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To Your Success!
Many Blessings,
-Craig
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