Dealing with Lean Times
Friday, February 20th, 2009
Our theme of late has been “making the most out of an internet business”. It is time to look at a few simple strategies that can be employed when the economy is down. As you will soon see, weak economic cycles come with their difficulties. However, they do not automatically ruin a business. Actually, there are a number of ways to boost revenues. Let’s look at some….
One of the best ways to boost business during leans times is to offer deals and specials. Simply offering 10% or 20% off on a product or service will work wonders for stimulating business. In some cases, you can offer discounts on bulk orders. So, even while your profit margin is reduced you still make earn significant income via volume. That is to say you will make less profit per order but you will more product. This is a very simple concept, but it is also one that works well. In fact, it can be employed successfully during economic downturns as well as boom periods.
Often, the promise of “free things” will work wonders for stimulating interest. Some may assume that this refers to “buy one, get one free” type offers. Actually, while such offers are definitely helpful in terms of stimulating interest, they will not automatically make a sale. For example, providing a number of free things on the website itself could prove quite helpful. Providing free (entertaining) pod casts on your website can work wonders for attracting a large audience. But, only a small percentage of the audience will purchase. This is fine as it would not be realistic to assume 90% will purchase. So, if the percentage of paying customers declines during lean times, simply raising the size of your potential customer base might increase sales. After all, 10% of 100 is 10 and 10% of 1000 is 100. So, if you increase your potential customer base with an entertaining website then revenues might very well increase significantly.
Make no bones about it; lean economic times can harm an internet business. However, there are ways to make the most out of lean times. Best of all, the ways to circumvent these problems are sometimes very simple.
Until next time, great success in all you do!
-Craig
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